SDEC的全称是Search Discovery Education Community,这是Search Discovery一项计划,旨在在数字分析的关键领域提供免费课程或教育网络研讨会,主题内容紧最新工具,技术和趋势,基本是一周一次。
视频是英文的,存储在Google Drive,需梯子才能打开。
Adobe Analytics
- 2020-06-16 – Adobe Analytics – Report Suites – Adam Greco
- 2020-07-07 – Adobe Analytics – Metrics – Adam Greco
- 2020-07-21 – Adobe Analytics – Dimensions – Adam Greco
- 2020-08-04 – Adobe Analytics – New Features – Lasser & Matisoff
- 2020-08-13 – Adobe Analytics – Advanced Statistics and Forecasting with Analysis Workspace – Frederik Werner
- 2020-08-18 – Adobe Analytics – Merchandising eVars – Adam Greco
- 2020-09-15 – Adobe Analytics – Advanced Merchandising eVars – Adam Greco
- 2020-10-15 – Adobe Analytics – SAINT Classifications – Adam Greco
- 2020-10-29 – Adobe Analytics – Customer Journey Analytics – Trevor Paulsen
- 2020-12-01 – Adobe Analytics – VISTA-Data Sources – Adam Greco
- 2020-12-08 – Adobe Analytics – Adobe Bulk Data Insertion API – Josh Moe
- 2021-01-05 – Adobe Analytics – Web SDK – Jan Exner
- 2021-01-26 – Adobe Analytics – ReportBuilder – Kristi Barrow
- 2021-02-09 – Adobe Analytics – API 2.0 – Woodard & Piccini
- 2021-03-09 – Adobe Analytics – XDM Data Collection – Stew Schilling
- 2021-04-20 – Adobe Analytics – Ad ROAS – Lukas Oldenburg
- 2021-05-04 – Adobe Analytics – Integration Digital Analytics & Experience – Adam Greco
- 2021-05-11 – Adobe Analytics – CJA – Frederik Werner
- 2021-06-22 – Adobe Analytics – AA+Marketo – Stoke Group
- 2021-07-13 – Adobe Analytics – Component Manager – Lukas Oldenburg
CDP
- 2020-10-01 – CDP – Intro to CDPs – Peter Jakuš
- 2021-03-23 – CDP – Big CDP, Little CDP – Todd Belcher
- 2021-06-29 – CDP – CDP Overview – Maciek Stanasiuk
Data Visualization
- 2020-06-23 – Data Visualization – Data Visualization, Neuroscience, and Why It Matters to the Analyst – Tim Wilson
- 2020-07-09 – Data Visualization – Data Storytelling – Brent Dykes
- 2020-09-01 – Data Visualization – 3 Keys to Creating An Impact with your Data Presentations – Without Zombifying Your Audience- Lea Pica
- 2020-09-03 – Data Visualization – Transformar los datos en activo de negocio – Gemma Muñoz
Digital Strategy
- 2020-09-24 – Digital Strategy – Activating Data – Steen Rasmussen
- 2021-01-19 – Digital Strategy – Data Literacy – John Lovett
- 2021-02-16 – Digital Strategy – Marketing Attribution – Cara Baestlein
- 2021-03-16 – Digital Strategy – The CMO Perspective on Digital Analytics – Bill Macaitis
- 2021-03-30 – Digital Strategy – Privacy – Jodi Daniels
- 2021-04-06 – Digital Strategy – Building an Analytics Team at BetKing – Ian Thomas
- 2021-05-18 – Digital Strategy – Data Governance – Alan Hyman
- 2021-08-03 – Digital Strategy – Consent Management Platforms – Julia Biberdorf
- 2021-08-17 – Digital Strategy – Product Analytics – John Cutler
- 2021-09-14 – Digital Strategy – Bringing Digital Analytics to the Store – Gary Angel
- 2021-09-21 – Digital Strategy – Data Privacy – All the world is made of faith, and trust, and pixie dust – Stéphane Hamel
- 2021-10-12 – Digital Strategy – Building Empathy as an Analyst – Michael Helbling
- 2021-10-19 – Digital Strategy – You Can’t Spell Measure Without Communication – Simo Ahava
- 2021-10-26 – Digital Strategy – Customer Development – Turning Prospects into Loyalists – Kevin Hillstrom
- 2021-12-28 – Digital Strategy – A First Party Data Strategy For The Cookieless World – Ted Sfikas
Google Analytics
- 2020-07-02 – Google Analytics – Creating Conversion Funnels – Woodward-McClain
- 2020-07-28 – Google Analytics – App+Web – Ken Williams
- 2020-08-11 – Google Analytics – Making the Most of Google Analytics – Krista Seiden
- 2020-11-03 – Google Analytics – Debuggers – Fred Pike
- 2020-12-03 – Google Analytics – Migrating to GA4 – Ken Williams
- 2020-12-15 – Google Analytics – Anti-Conversions – Mikko Piippo
- 2021-05-25 – Google Analytics – GA3 vs. GA4 – Fred Pike
- 2021-06-15 – Google Analytics – Market Basket Analysis – Jamarius Taylor
SEO
- 2020-09-08 – SEO – Creating Optimized Content That is Worthy Of Ranking Well – Jacob Stoops
- 2020-11-19 – SEO – Auditing SEO Quick Wins – Jacob Stoops
Tag Manager
- 2020-06-18 – Tag Management – Browser Tracking – Simo Avava
- 2020-06-30 – Tag Management – Event Driven Data Layers – Jim Gordon
- 2020-10-08 – Tag Management – Building Launch Extensions – Stew Schilling
- 2020-10-20 – Tag Management/Data Layer – GTM Data Layer 101 – Julius Fedorovicius
- 2020-12-10 – Tag Management – Data Layer Validation – Stewart Schilling
- 2021-01-07 – Tag Management/Data Layer – Tealium iQ – Peter Meyer
- 2021-01-12 – Tag Management/Data Layer – Getting Started With Event Driven Analytics – Hussain Mehmood
- 2021-02-02 – Tag Management/Data Layer – 5 Ways to Protect a Web Analytics Implementation – Maggie Vega
- 2021-02-18 – Tag Management/Data Layer – Server Side Tagging – Simo Ahava
Testing
- 2020-08-25 – Testing – Sequential Test Calculator – Merritt Aho
- 2020-09-29 – Testing/Optimization – A-B Test Monitoring Workspace – Julie Shallman
- 2021-03-02 – Testing/Optimization – Best Practices in Managing Testing Programs – Brian Hawkins
- 2021-06-08 – Testing – Becoming a Data Maker – Elea Feit
Others
- 2020-09-22 – Business Intelligence – Tableau Tips – Jim Koenig
- 2020-10-13 – Business Intelligence – Domo Dashboarding – Sean McClain
- 2021-06-01 – BI – Adoption – Sarah Baker
- 2020-11-17 – Data Engineering – Things that have changed in data collection in 2020 – Cory Underwood
- 2021-04-27 – Data Engineering – Data Pipelines – Yali Sassoon
- 2021-07-27 – Data Engineering – Data Cake – Matthew Brandt
- 2020-11-10 – Data Science – What is Machine Learning? – Jim Sterne
- 2021-04-13 – Data Science – Intelligent Agents – Dennis Mortensen
- 2021-08-10 – Data Science – Churn & CLV – Ali Vanderveld
- 2020-11-05 – Integrating Analytics & Salesforce – Sam Fonoimoana
- 2020-10-27 – Paid Media – Google Ads Data Hub – Charles Farina
- 2021-02-23 – Paid Media – Finding Ad Fraud and Bots With Google Analytics – Dr. Augustine Fou
- 2021-08-31 – Paid Media – RCT’s – Tim Wilson